The Think Twice campaign, which includes a series of short videos, focuses on five rising online threats: ransomware attacks, malware attacks, phishing, generative AI scams, and romance baiting.
These sophisticated scams have seen a significant increase in recent years, with ransomware attacks up by 70 per cent, and malware attacks rising by over 30 per cent in the past year alone, with some 20 per cent of employees unknowingly running malware.
With phishing attacks evolving and becoming harder to detect, criminals are also exploiting technology. For example, they are using generative AI to create ultra-realistic human avatars, deceiving thousands worldwide through voice, image, and text manipulation.
Romance baiting scams are on the rise too, with cybercriminals using fake online profiles to build relationships and gain trust, before asking for money.
Think Twice calls for vigilance in the digital world, emphasizing the importance of pausing for thought, promoting wise decisions, and empowering cybersecurity awareness.
